By Cindy Tran for Daily Mail Australia
23:28 19 Nov 2020, updated 23:31 19 Nov 2020
- IKEA Australia is offering to buy back old furniture at double the normal rate
- The Buy Back Black Friday initiative will run from November 24 to December 3
- Customers can upcycle used IKEA goods in exchange for store credit
- In turn, shoppers will be able to buy pre-loved furniture in the store’s ‘As-Is’ area
IKEA Australia is offering to buy back old furniture pieces at double the standard price in exchange for store credit.
The Buy Back Black Friday initiative will run from Tuesday, November 24 to Thursday, December 3 in all stores across the country.
Customers can upcycle used IKEA goods at double the value compared to the normal Buy Back price of the products, depending on the condition of the piece.
In turn, shoppers will be able to buy the pre-loved furniture in the store’s ‘As-Is’ area, allowing them to save money and reduce the amount of waste.
The As-Is area is the Swedish flat-pack furniture giant’s ‘best kept secret’ aisle located in IKEA stores, which offers all-year-round sales.
‘Customers are at the heart of our business and we want to celebrate them this Black Friday,’ Ryan Burman, commercial activity leader, said.
‘Giving furniture a second, third or even fourth life through this initiative provides more Australians with affordable and sustainable solutions for their home, and ultimately helps divert it from landfill.
‘The IKEA Buy Back Service is part of the IKEA journey to becoming 100 per cent circular in all its operations by 2030.’
The section will also include returned, damaged and discontinued items, or furniture that was previously on display.
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On average, a Buy Back item placed in the As-Is section will be sold within 24 hours.
In the last financial year, 720,000 products were sold through the As-Is area, an average of 13,800 a week across 10 stores – that’s 720,000 furniture pieces that were given a second life and potentially diverted from landfill.
In addition to the campaign, the furniture chain will also be renaming each returned item with the name of its previous owner.
The BILLY bookcase could now become the BRAD and the iconic KALLAX temporarily transformed into the KATHY.
‘Not only do we want to incentivise customers to responsibly get rid of their old IKEA purchases, we want to celebrate the life of that piece of furniture by temporarily renaming it for sale,’ Mr Burman said.
‘Adding the name of the previous owner gives the next owner a glimpse into its previous life, as it makes its way into the home of its new owner.’
Shoppers can find out the value of their unwanted furniture by visiting the website.
How Buy Back Black Friday works
The IKEA furniture Buy Back service incentivises customers to upcycle old IKEA goods instead of throwing them away.
During the activation period, IKEA Family members who generate a Buy Back quote will get double the value back compared to the normal Buy Back price of the products.
This value will be issued on a refund card to be used again at IKEA.
The online tool will calculate the double refund automatically for the IKEA Family member during the promotion period during the promotion period, November 24 to December 3.
IKEA Family members have from November 24 until December 31 to bring back their furniture to redeem the quote they received during the promotional period in a refund card.
Non-IKEA Family customers will get the same amount of the Buy Back price and service is as usual.
The IKEA product needs to be complete and unmodified, returned clean and fully assembled. The furniture will then be resold to a new home via the As-Is department.